CATEGORY: Business

Email Marketing

Course Access: Lifetime
Course Overview

For Beginners

2 Modules/ 11 Topics – 1.5-3 Hours

This online course from Growhouse is specifically designed for beginners in email marketing. With the trend of eCommerce spreading worldwide, it is evident that people need to understand and learn more about the various aspects of eCommerce. One such aspect of this is email marketing, which is now heavily incorporated into the current practices of eCommerce. By keeping these important facts in mind, you will be studying information about email marketing that one needs to understand as a beginner. This course starts with a brief introduction to email marketing, then proceeds to explain different email marketing categories, their advantages, disadvantages, and some of the best online email marketing services. When it comes to the layout of this course, it is designed in such a way that the topics are linked and follow on from one another, for the convenience of the learner. This course is designed and structured in a simple way for easy learning. It consists of one module that comprises four main topics that are easy to read and follow. This will facilitate the learner experience and make it easy for you to understand the basic concepts of email marketing.

The comprehensive course is offered by Growhouse for you to become successful. While preparing for this course, straightforward language has been used, which will allow the readers to learn the essential aspects of email marketing without any difficulty. This Growhouse online course also enlists the four simple steps to create effective and interesting autoresponders. Additionally, this course discusses the different ways in which you can improve email opening rates. This course will help you to learn the vital progress of email segmentation, moreover, this course also defines how autoresponders can be deployed for automated email marketing practices.

The topics in this course cover all the essential topics of email marketing, i.e. the basics of starting email marketing, different types of emails used in email marketing, best email marketing services, A/B testing, and the process of email segmentation. In addition to this, the method of using autoresponders in email marketing is fully explored throughout the course. The learner will also learn to improve their email opening rates. Moreover, a short assessment is given at the end of every topic, which will help learners reinforce their knowledge. The course also contains a summary at the end by which the participants can review all the important information they have gained.

Course Outcome:

After completing this course, you will be able to:

–          Describe various aspects of email marketing
–          Compare different categories of email marketing based upon their advantages and disadvantages
–          Explain the importance of email marketing for businesses
–          Analyze and evaluate lead magnet and its role in email enhancement
–          Outline the process of creating a highly converting email form
–          Identify various types of online email marketing service providers
–          Define email autoresponders
–          Discuss the reasons of using email autoresponder
–          Identify the steps of creating an effective email autoresponder
–          Outline the process of improving email rates
–          Compute various strategies while starting with email marketing
–          Identify the process of email segmentation

To successfully complete this Certificate course and become a Growhouse graduate, you need to achieve 80% or higher in each course assessment. Your Growhouse certificate is:

Ideal for sharing with potential employers – include it in your CV, professional social media profiles and job applications.
An indication of your commitment to continuously learn, upskill and achieve high results.
an incentive to you to continue empowering yourself through lifelong learning.

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